Research and Development
By its very nature, FMCG is a fast-moving arena. And, without R&D, FMCG businesses wouldn't be able to keep up. Research and Development professionals are the people who take great marketing ideas and turn them into new bestselling products. They make concepts a reality and ensure FMCG businesses remain relevant and competitive. Take, for example, Reckitt Benckiser: 40% of all their current revenue comes from products introduced in the last three years alone.
Effective R&D is driven by teams of dedicated scientists, chemists, engineers and specialists, all of whom have an unwavering focus on the consumer. It's a complex world and one that's often divided into key subgroups. Here, we use Reckitt Benckiser's structure as an example:
New Technologies: A forward-looking global team that aims to anticipate the future needs of consumers and seek out new technology to deliver solutions.
Category Development: This team works with marketing to ensure new products are launched within three years.
Scientific Service: A department made up of local and regional teams who focus on products that are already launched and on the market.
In the world of fast moving consumer goods it pays to be a step ahead of the competition. That's why Research and Development is such a pivotal part of every FMCG business. The R&D function is in charge of developing categories and products. It's at the forefront of product innovation. Put simply, join this team and you'll be one of the people driving your business forward.
Assisting a Category Development Manager will be a big challenge. You'll need quick thinking, great ideas and strong analytical skills. You'll need a scientific background, an understanding of marketing, and exceptional project management skills too. Add to this the ability to learn fast and a flair for building great working relationships, and you could be challenging your Manager's position in just a few years.
Example role: Product Assistant
In the world of fast moving consumer goods it pays to be a step ahead of the competition. That's why Research and Development is such a pivotal part of every FMCG business. The R&D function is in charge of developing categories and products. It's at the forefront of product innovation. Put simply, join this team and you'll be one of the people driving your business forward.
Assisting a Category Development Manager will be a big challenge. You'll need quick thinking, great ideas and strong analytical skills. You'll need a scientific background, an understanding of marketing, and exceptional project management skills too. Add to this the ability to learn fast and a flair for building great working relationships, and you could be challenging your Manager's position in just a few years.