FMCG business areas

Every FMCG business is different, but at the core of every one are certain functions which work together to ensure the company’s success. Although the set-up will vary between firms, the following business areas should give you an insight into what you can expect, as well as open your eyes to the impressive variety of disciplines on offer for any potential career.

Sales

In sales and customer development, results are powered by integrated working: global and local teams liaising closely to achieve the best outcomes for the business. Key roles include account management, field sales and planning strategies.

Marketing

Local and global marketing teams work together to ensure an FMCG’s portfolio of international and local big names is promoted on a global scale. Key roles include brand building, marketing strategy and working with R&D on consumer testing.

Research and Development

R&D is at the heart of FMCG businesses, ensuring the constant innovation which keeps the global success stories and powerful brands at the top of their game. Key roles include working in new technologies, category development

Information Services

IS or IT (Information Technology) helps to give organisations a competitive edge in this fast-paced sector by delivering secure, global, robust information systems. Key roles include designing and analysing systems, risk management and identifying emerging technologies.

Finance

The Finance department of an FMCG business work on all aspects of financial management, influencing and measuring performance to deliver maximum value and results. Key roles include advising on brand development and pricing, tax planning and forecasting.
 

Supply Chain

This department will look after every aspect of the supply journey, from finding raw materials to getting finished products on the shelves and onto consumers. Key roles include distribution, manufacturing and driving cost reduction.

Human Resources

HR doesn't just take responsibility for hiring new talent – they're also in charge of growing careers once people are on-board.